The truth published in the recent article of Brand Equity (edition 4 January 2017), named “ The ‘laddoo’ strategy: How Manpasand won the distribution game ” is clearly not an option in the current market scenario and the company’s promoters (who ignorantly spilled the beans) need some refresher in their business wisdom, to match up with today’s pace. How many times we have felt speaking our hearts out but worry the repercussions of the truth being public? But the one who speaks (the truth), has either nothing to lose or evaluated the options and deliberately wants to do so.
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